Business Synoptic 1f Essay Example | Topics and Well Written Essays - 4000 words

Business Synoptic 1f - Essay Example Other major brands include Arrowhead and Perrier, baby foods like Gerber, cereals like Cheerios, ice cream including the famed Haagen-Daaz, microwavable food like Hot Pocket and Stouffers, health lines like PowerBar and Jenny Craig products, pet food like Dog Chow and Friskies, and professional food products (Nestle, 2010). With a few exceptions like Perrier and Haagen-Daaz, Nestle tends to target the lowest common denominator of the market, and most of their products are worldwide household names. They sell a tremendous variety of products, but all of their products have something to do with nutrition or food. They do sometimes attempt to control all sectors of the market. For example, they sell both the low-end Drumstick ice cream bar and the higher end Haagen-Daaz; similarly, Stouffers and Hot Pockets sell to radically different demographics. Nestle realized that their growth rate, while constant over the 20th century and producing many beloved brands, was unsustainable in the lon g term. â€Å"Nestle realized by the early 1990s that it faced significant challenges in maintaining its growth rate. The large Western European and North American markets were mature. In several countries, population growth had stagnated and in some there had been a small decline in food consumption. The retail environment in many Western nations had become increasingly challenging, and the balance of power was shifting away from the large-scale manufacturers of branded foods and beverages and toward nationwide supermarket and discount chains†. Many companies would experiment with different branding options, opening up new markets, new marketing schemes, etc. but would try to keep the core structure of the company intact. Nestle did these things: Its brand portfolio, as we've seen above, goes from luxury to bargain, is targeted at numerous demographics and income levels, and is increasingly expanding to try to get into different markets. Yet that is not all they did, and the ir choice of a new structure helps explain their success. Nestle's strategy for entering new markets and avoiding the inundation of existing ones is simple: â€Å"In general, the company's strategy has been to enter emerging markets early-before competitors and build a substantial position by selling basic food items that appeal to the local population base, such as infant formula, condensed milk, noodles, and tofu. By narrowing its initial market focus to just a handful of strategic brands, Nestle claims it can simplify life, reduce risk, and concentrate its marketing resources and managerial effort on a limited number of key niches. The goal is to build a commanding market position in each of these niches. By pursuing such a strategy, Nestle has taken as much as 85 percent of the market for instant coffee in Mexico, 66 percent of the market for powdered milk in the Philippines, and 70 percent' of the markets for soups in Chile. As income levels rise, the company progressively mov es out from these niches, introducing more upscale items such as mineral water, chocolate, cookies and prepared foodstuffs†. This is a disruptive strategy (Malstrom, 2008a; Malstrom, 2008b). Disruptive strategies involve creating a new market: â€Å"

Classical and Operant Conditioning Assignment Example | Topics and Well Written Essays - 1250 words

Classical and Operant Conditioning - Assignment Example For instance, wearing a pullover or a jacket for me would be a cultural response in a place that would be colder than the place I belong to. My religious beliefs too would be influenced by the place that I belong to and thus, plays a large part in determining my identity as a human being. The eating habits of a culture would refer to the manner of eating food and what it consist of. 2. Define, compare, and contrast race and ethnicity. Discuss the origin and history of each term, and discuss its social implications today. Where the word race originated from is unclear; however, there are speculations that it may have its roots in the term ‘razza’, an old Italian word that refers to the lineage of a person (American Heritage Dictionary). It is used today to distinguish between people who have similar gene pools and have certain physical features in common. Ethnicity, on the other hand, refers to the place of a person’s origin and is derived from the Greek word †˜ethnikos’, a word that means ‘people’ or ‘nation’ (The Free Dictionary). It therefore refers to a collective that is created as a result of political motives. Even today, the word is used to refer to the origins of a person. People belonging to the same ethnicity may thus, differ racially. Race is however, a biological grouping and may constitute a single ethnicity. 3. - Compare and contrast the three modes of food production strategies. Discuss the relationship between the natural environment and food production strategies. The agricultural mode of food production is the most common mode of producing food in the world. Hunting is another form, while gathering food can be another. While the agricultural mode of food production is reliable and ensures a constant supply of food, the same cannot be said about other forms of food production strategies. Hunting and gathering are modes of producing food that are largely dependent upon chance. Agricultura l forms of the production of food enable women to take a part in work outside the homes while the others, in most cultures, do not. All these strategies have the common factor of the natural environment from which food id procured. The amount of game that is present and the fertility of the soil of a particular place decide the strategy employed there. 4. Compare arranged marriages to love marriages. What purpose does each serve in a culture? What are the advantages and disadvantages of each? Illustrate your discussions with specific examples. Arranged marriages refer to marriages that are conducted according to the will of the parents of the couple, while love marriages are conducted according to the will of the persons who get married. Arranged marriages are a means of procreation for a line without the person involved having to make any effort on his or her own. Love marriages, on the other hand, require effort on the part of both members of a couple. Love marriages are often use d as a means of joining two large fortunes to create an even larger fortune. Love marriages often defy the conventional arrangement of the society and the divisions of class and ethnicity. While arranged marriages ensure the survival of the line, love marriages ensure that the two people involved are comfortable with each other. 5. Define the concept of sustainability and discuss its importance in today's global economy. Use specific examples to illustrate your dis